7-8 September 2022
ICC Sydney Exhibition Centre

7-8 September 2022
ICC Sydney Exhibition Centre

2020 Media Kit

Digital opportunities that target the design and architectural community through multiple online channels including email, website and social. Can’t find what you’re looking for or want to discuss some options? Get in touch!

Email Marketing

Expected Return:
• Open rate – 21.1%
• Click rate – 2.1%

Solus Email
Full HTML code supplied or additional fee of $350 for National Media to build
Cost: $4,250 + GST for up to 10,000 contacts

Top Audience Job Titles:
• Designer/Interior Designer/PrinicpalDesigner/Stylist
• Architect/Principal Architect/Senior Architect
• Creative Director
• Owner/Partner/CEO
• Manager/Managing Director/Studio Manager
• Project Manager

Product Spotlight Email
Product feature inclusion in email and shared on Instagram and Facebook

• Premium first spot: $1,250 + GST
• Standard spot: $950 + GST
• 10% discount on multiple bookings

Audience: Distributed to Design Community database (19,600)
Average of 105 clicks per feature

Retargeting Campaigns

Retargeting uses cookies to put your ads in front of the HDF audience as they browse websites across the internet. Ad retargeting guarantees sustained, specific exposure to our qualified audience. No more guessing whether or not your ads are reaching the right people or if they’re being seen by your potential customers!

Detailed analytics & reporting allow you to see your ad campaign results in real-time.

Specs: 728×90, 300×250, and 160×600 .jpg or .gif banners
Cost: $4,000 for 150,000 impressions – custom packages available upon request!

Website Advertising*

Audience (average monthly return based on 2020 in-campaign traffic):
• 2,089 Users
• 2,548 Sessions
• 3,820 Pageviews

Digital Banners
Specs: 728×90 & 300×250
Cost: $1,500 + GST for 2 months

Home Page Featured Exhibitor
Specs: Light coloured logo with transparent background and featured image of 1058 x 560px
Cost: $2,000 + GST for 3 months

Options: Welcome or Exit pop-up, Lightbox pop-up, Floating bar, or conduct a split test for additional fee of $200
Cost: $1,000 + GST per month, advertise and collect leads

*Available from December 2020

Social Media

Organic or Sponsored Social Media Post on Facebook, LinkedIn, Twitter, & Instagram
Specs: Imagery, copy, & link to be provided
• Organic – $150 + GST
• Sponsored (includes allocated spend for additional reach) – $400 + GST
• $100 add-on for image & copy creation

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